My name is Xabier Lizartzategi. As Marketing Director, I lead a multi-channel inbound program across blogs, PR, social, video, and design assets—built on SEO research, editorial calendars, and clear, approachable storytelling that taps culture and trends to amplify the brand. My work has appeared in leading magazines including Archinect, Brain, FRAME, Domus, Dezeen, and Supply & Demand Chain Executive.
I partner with creative teams to ship best-in-class campaigns, and I turn customer signals and performance data into insights, content plays, and nurture paths that strengthen brand and drive qualified demand.I am a talented marketing leader; I forge the company's marketing strategy, lead the team and provide editorial value to the content programs. I have expanded online Prospect Generation by + 189% for Smart Software and increased online Lead Generation by + 171% for Figueras International Company. I have vast experience within the B2B enterprise SaaS, Architecture, and Supply Chain markets. Content marketing is a critical growth driver for me, and as a creative communicator, I am well-versed in delivering content programs that generate measurable outcomes.
"Xabier, Director of Marketing, benefited the company’s profitability through strategic capacity and an innovative approach."
Rikhav Kothari
"Xabier has contributed a lot to the company's social media, data monitoring and web"
Sara Shi
"As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.
