I’m Xabier Lizartzategi—a user-centred Marketing Director shaping web experiences that convert. My craft spans CRO, SEO/SEM, Programatic Ads, PPC, positioning, on-site copy, and analytics to drive informed UX and clean UI.
I set the experience vision and roadmap, partnering with Product, CX, and Engineering to align goals and ship fast. I’ve managed Visual Design and UX teams, building design systems and test-and-learn programs that turn insight into higher conversion and revenue, while staying sharp on accessibility, performance, and modern design practice.
I am the author of a whole new website receiving hundreds of thousands of visits every year. I create solutions that balance user needs and business outcomes by conducting and analyzing quantitative and qualitative research, including usability testing and behavioral/conversion analysis. I have owned a large marketing budget and managed international teams focused on launching, scaling, and optimizing the web to drive sales and revenue.
The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles, and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Smart Software, and Ateliers Jean Nouvel.
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Master"
Alvaro Zapata
"Xabier, Director of Marketing, benefited the company’s profitability through strategic capacity and an innovative approach."
Rikhav Kothari
"As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.
