I am user-centered design thinking leader
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Award-winning Marketing Director with 15+ years in multimedia design—brand systems, motion/video, editorial, and digital experiences that drive results. While leading Marketing & Digital Design, Figueras International Company earned Spain’s National Design Award for design and innovation.
The brands I have worked for show up from the White House to the Television Academy and the Philharmonie de Paris, alongside collaborations with Foster + Partners, Candy Hoover Group, Smart Software, Epicor, and Ateliers Jean Nouvel.I am a strategic and conceptual leader with solid design skills and experience across all channels. I like to inspire and share the experience with my team, and I work hard to drive conversion across all channels. I manage fully integrated marketing and brand advertising campaigns, direct mail, online placement, digital experience, content features, promotions, social and web experience to enhance the brand experience and company revenue.
The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles, and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Smart Software, and Ateliers Jean Nouvel.
The best recognition of my work is Spain’s National Design Award, granted to Figueras International for excellence in design and innovation during my time as Marketing & Digital Design Director."As Director of Marketing, Xabi demonstrated exceptional professionalism and creativity, making him a highly valuable asset to any organization."
Pete Reynolds
"Xabier is a very creative person, always with a very positive and proactive attitude"
Tania Novak
"Xabier is a great professional, excellent as Manager of Online Marketing and a superb team player"
Sandra Pérez
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.