I am user-centered design thinking leader
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Architectural photography lover focused on light, form, and atmosphere. Published in Dezeen, Archinect, FRAME, Domus, and Supply & Demand Chain Executive. I handle end-to-end production—scouting, styling, art direction, and retouching—to create editorial-ready sets for architecture, interiors, and product-in-space.
My work starts with a passion: how minds shape space. I approach each project as a conversation with the architecture—patient, precise, and human—crafting image stories that editors want to run and audiences want to linger on. Project collaborations include Foster + Partners, Candy Hoover Group, Smart Software, and Ateliers Jean Nouvel.
"Xabier, Director of Marketing, benefited the company’s profitability through strategic capacity and an innovative approach."
Rikhav Kothari
"Xabier is a great professional, excellent as Digital Marketing Manager and a superb team player"
Sandra Pérez
"As Responsible of Digital Marketing, Xabier has show his great professionalism, always willing to help in a positive attitude"
Gemma Medina
I collaborate with visionary organizations that see strategy and creativity as a competitive advantage.
If you’re looking for a marketing and creative leader who unites strategy, design, and innovation — and can turn complex ideas into globally recognized results — let’s connect.